Viasat World is launching Epic Drama, ‘a bold new content brand’ across Central and Eastern Europe.
Dedicated to celebrating the greatest current drama series around the world, the new offering will launch on 14th December, delivering over 600 hours of ‘big budget’, HD content across a diverse mix of dramatic genres.
Viasat stated the launch is on the back of identifying a gap in the market following ‘deep research’.
Irina Gofman, CEO and president, Viasat World said: “We are delighted to introduce Epic Drama, a bold and lavish new channel entirely dedicated to big scale and expensive drama productions with compelling storytelling at its heart. Our unique status as an independent broadcaster allows us to listen to our affiliate partners and our viewers, understand what they are looking for and respond quickly.
“We are using our pedigree in drama to address a gap in the market for a 24/7 channel which curates the best in today’s drama from around the world, with the content also available on demand.”
Epic Drama will initially be available in Viasat World’s key markets and territories, including Croatia, Greece, Poland, Turkey and Ukraine via a pan-regional feed, with further roll outs planned for 2018.
Gofman added: “Viasat World is one of the biggest independent content aggregators in Europe, and we are always looking to make the very best content available to audiences via our comprehensive channel and SVoD portfolio.
“Our strategy is to build an extensive collection through acquisitions, early pre-buys and more recently co-productions – enabling us to secure the pipeline of relevant, high quality, programming for all our channel brands in the future.”