Viaplay (formerly NENT) has scored the rights to the English Football League and Carabao Cup across the Nordics, Baltics, Poland and Netherlands from the start of next season.
The long-term agreement will see more than 180 live matches from England’s second tier broadcast on Viaplay every season, including the semi-finals and finals.
Viaplay also has exclusive rights to show Premier League football in Sweden, Finland and Denmark, and will add Norway, Estonia, Latvia, Lithuania, Poland and the Netherlands from August.
The broadcaster said it intends to offer local language commentary and studio programming for selected EFL Championship and Carabao Cup matches.
Peter Nørrelund, Viaplay’s chief sports officer said: “Sports fans everywhere know there’s nothing like English football. Its blend of skills, passion, tradition and unpredictability makes it a winner, on and off the pitch. Viaplay already holds Premier League rights in nine countries. Securing the EFL Championship and Carabao Cup in this long-term partnership means we can offer fans great value as the home of English football, all on a single world-class platform.”
