SES has announced a long-term extension of its distribution agreement with ARD. The partnership, which is now in place until 2039, will see the largest public broadcasting network in Germany continue to transmit its programming in HD quality via SES’s prime video neighbourhood at 19.2 degrees East.
Commenting on the renewal, Deepak Mathur, president of media at SES, said, “Every day, millions of people tune in to ARD’s programmes, making use of its diverse range of news, culture, sports, and entertainment.
“Thanks to this new agreement, households with satellite reception now have long-term planning security and will be able to receive ARD’s content via the 19.2 degrees East orbital position until the end of the next decade.”
Dr Oliver Werner of ARD’s tech unit, added, “We are very pleased that this agreement will allow us to continue to offer viewers easy and reliable access to all ARD programming. Within our distribution mix of broadcast and streaming, satellite transmission will remain an essential component of our distribution strategy in the future.”
