Scripps Networks Interactive and German broadcaster ProSiebenSat.1 have signed a multi-year, exclusive licence agreement.
The deal will see more than 1,200 hours of Scripps’ programming launching on ProSiebenSat.1’s channels this spring. It also includes online rights.
Branded blocks of Scripps’ programming from Travel Channel, Food Network, HGTV and DIY Network are included in the deal.
Katja Hofem, member of the management board of ProSiebenSat.1 TV Deutschland, said: “Scripps Networks’ programming, centreing on food, home and gardening, DIY and travel, is the perfect fit for our audiences, and will offer attractive new marketing environments for our advertising clients and our own commerce business.”
Jim Samples, president, international, Scripps Networks Interactive, added: “The collaboration significantly expands our growing international footprint in one of Europe’s most dynamic territories. The deal will bring our flagship lifestyle brands to a previously untapped audience.”