DAZN has announced the appointment of Aviv Giladi to lead the company’s broadcast partnerships division.
Giladi joins the sports streamer having previously served as chairman and CEO of global film production companies AI Film Ltd. and British Icon Group. He also established R.G.E Group Ltd, which controlled major broadcast media companies in Israel, including Channel 10 and Channel 10 News Corporation, The Sport Channel and Noga Communications.
As president of broadcast partnerships at DAZN, he has been tasked with overseeing the company’s strategy to drive commercialisation of the business, including WTA Media, FIBA Media, and the European Handball Federation (EHF). As part of this growth strategy, he will look to expand existing joint ventures and audiences worldwide and identify new global partnership opportunities.
Shay Segev, CEO of DAZN Group, said: “Aviv joins us at a time of great global growth at DAZN, as we broaden and strengthen our strategic partnerships, and transition our platform into a more expansive sports destination, benefitting our stakeholders, fans, leagues and the athletes themselves.
“Our goal is to make sports broadcasting more fun, interactive, social and accessible to everyone on any device, and our partnerships with rights holders, athletes and leagues are key to this. Aviv is a great addition to our leadership and will be fundamental in driving this strategy.”