UK-based PayWizard is expanding its global footprint by launching in the Asia Pacific market. The provider of online payment and subscription management services has identified Asia Pacific as a key market for its international growth, and has opened a headquarters in Singapore and an engineering facility in Manila.
PayWizard has enlisted Arivan Govidan, founder and CEO of 50 dOTS, to drive commercial activity for the company throughout APAC. Dr David Holland, senior projects manager at Paywizard, will be responsible for managing the engineering facility in Manila.
“TV around the world is changing rapidly, and the growth of pay-TV in APAC presents huge opportunities for pay-TV operators across the region,” said Jonathan Guthrie, CEO, PayWizard. “But as traditional DSAT, DTT and multiscreen offerings continue to grow, successful and profitable subscriber management is proving more of a challenge. We are excited to expand our presence in Asia Pacific, helping local operators overcome the challenges of subscriber management, billing and payments in today’s evolving TV landscape.”
PayWizard has for the past 17 years sought to help pay-TV operators and VoD service providers to grow both their traditional and multiscreen TV businesses, and its SaaS platform and tailored services are designed to increase subscriber acquisition, retention, up-sell and cross-sell.
“We see enormous potential in Asia Pacific and we are committed to bringing our platform and services to the region to help operators make the most of pay-TV,” continued Guthrie. “The success we have had across Europe is proof that we have the technology and expertise to help companies drive revenues and maximise profits. With our strong line up of resources on the ground, we are certain that we can serve the APAC market and today’s pay-TV subscribers.”
PayWizard has delivered over 100 pay-TV implementations and works with pay-TV operators such as NBCUniversal, NHK Cosmomedia Europe and BT Sport to drive subscriber revenues.