Nikon has entered into an agreement to acquire 100 per cent of camera manufacturer RED.
According to the two companies, the agreement is a result of “the mutual desires of Nikon and RED to meet the customers’ needs and offer exceptional user experiences”.
Nikon’s expertise in product development, exceptional reliability, and know-how in image processing, as well as optical technology and user interface along with RED’s knowledge in cinema cameras, including unique image compression technology and colour science, will enable the development of distinctive products in the professional digital cinema camera market, said the companies.
Nikon said following approval of the acquisition, it intends to expand the professional digital cinema camera market, building on both companies’ business foundations and networks.
The company added the deal promises “an exciting future of product development that will continue to push the boundaries of what is possible in film and video production”.
