The Nikon Corporation has announced its successful acquisition of 100 per cent of the outstanding membership interests of digital cinema camera systems provider, RED.com.
The acquisition aims to enable the development of distinctive products, while leveraging the business foundations of both Nikon and Red to expand the professional digital cinema camera market, said the company.
Upon becoming a wholly owned subsidiary of Nikon, RED’s president Jarred Land became a close advisor to the company, joining founder, James Jannard. Keiji Oishi, of Nikon’s Imaging Business Unit, became CEO with the co-CEO position assumed by RED’s executive vice president, Tommy Rios.
Hiroyuki Ikegami, executive vice president and general manager of Nikon’s Imaging Business Unit said: “Welcoming RED, a company that has been at the forefront of innovative technology, to the Nikon family is sure to expand the possibilities of imaging expression, and further delight the market with its innovation.”
Newly appointed as a close advisor, James Jannard added, “It is a proud moment for me to see RED, a brand that I have nurtured with passion for over 20 years, gain the opportunity to achieve new heights with the help of Nikon, a company that I also love.”
