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ITV turning old This Morning studio into visitor attraction

Will stage exhibitions and experiences themed around famous TV programmes

The former home of This Morning on London’s South Bank is being turned into a new ITV visitor attraction after receiving planning permission from Lambeth Council.

The new attraction will open at Prince’s Wharf – between Gabriel’s Wharf and the former London Television Centre building.

ITV has been given five-year temporary planning permission for the attraction which host to exhibitions and experiences themed around famous TV programmes.

The broadcaster had originally planned to open the attraction this year, but that is now unlikely to happen due to the coronavirus pandemic.

ITV said it is looking at a range of possible measures that might be implemented for the venue including health questionnaires on ticket booking websites, a lower cap on visitor numbers and “provision for infrared body temperature checks in the ticket halls.”