ITV has confirmed its Daytime shows will move to Covent Garden from January 2026.
The new studio at The H Club (formerly The Hospital Club) will deliver almost 900 hours of live daily programming annually across Lorraine, This Morning and Loose Women.
Rumours that the shows would move away from their current home at Television Centre first began in June.
ITV Studios will occupy two floors of The H Club, including a newly renovated studio which will feature a 360-degree set with LED walls to ensure a quick turnaround between shows and maximise use of the studio space.
According to ITV, the shows will be produced in a “more sustainable way” using one remote gallery supplied by Gravity Media.
Emma Gormley, managing director ITV Studios Daytime said: “As we work towards more cutting edge and efficient ways to produce Daytime shows in 2026, this move to The H Club studio offers state of the art technology that we can use across our programmes to create shows that are distinctive – with a look and feel that are familiar to and loved by our viewers.
“In a time of transformation for the entire industry, I want to thank all our Daytime teams for their dedication and skill in producing high-quality, compelling live shows every day throughout this period.”
