Gravity Media Group, owner of Gearhouse Broadcast, has acquired Hyperactive Broadcast, a UK-based provider of products and services for the outside broadcast, long-form television and feature film markets.
The Hyperactive acquisition is intended to bring additional skills, expertise and services into the Group. It expands Gearhouse Broadcast’s existing live and near-live broadcast hire business and adds a non-linear editing and post production focus for the long-form TV and feature film markets.
Hyperactive owners, Mike Jopp and Bob Griffiths, started the business over 30 years ago and are taking a well-earned retirement. They are leaving the business in the hands of senior management team James Gander and Roger Wedlake, who will continue to lead the business under Gravity Media Group’s new ownership.
Describing the reason for the purchase, Gravity Media Group founder and CEO John Newton (pictured), said: “Gravity Media Group operates around the world and works with Hyperactive and similar companies to deliver best-in-class equipment, people and projects to our customers. By bringing more of these skills in house, we will significantly enhance our proposition. Historically Hyperactive has focused mainly on the UK, so they’ll benefit from our scale, international experience and large inventory to support their existing UK customers. It’s a win-win deal for everyone.”
Kevin Moorhouse, managing director of Gearhouse in the UK, commented: “With Hyperactive, we gain a highly respected service provider with a very loyal customer base. This deal significantly boosts the range and coverage of our existing live and near-live broadcast services. It means customers will benefit from a one-stop global shop for equipment rental, equipment sales, project solutions and systems integration.”
Gravity Media Group will retain the Hyperactive brand. It plans to open up in new locations around the world, including Sydney, the Middle East and Los Angeles, with a focus on post-production equipment and services.