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M2A Media, BT Media and Broadcast collaborate on orchestrated cloud connectivity

Proof of concept aimed to explore the best method to introduce flexible cloud connectivity into the BT Tower Broadcast Switch in London

In what they’re describing as a world first, M2A Media and BT Media and Broadcast have worked together to bring orchestrated cloud connectivity to BT Tower in London.

The two companies used the trial to explore the best method to introduce flexible cloud connectivity into the BT Tower Broadcast Switch in London.

The proof-of-concept trial involved looking at both companies’ systems and processes could be integrated to combine traditional fixed infrastructure with cloud media services.

Test content was fed from BT Tower’s Broadcast Switch through its encoders and out across the internet using the SRT protocol with feeds ingested into the AWS cloud.

From there, the feed was orchestrated using M2A CONNECT and routed across the AWS cloud network to specific entitlement outputs as well as device end points for confidence monitoring by both BT Media & Broadcast and M2A Media operations.

Along with testing M2A’s API Control, the trial enabled BT engineers to use the M2A Console and its scheduling capabilities, allowing for event-based orchestration of AWS Media Services that would otherwise need to be manually provisioned, said the companies.

The trial successfully proved that the cloud is a “natural extension to the traditional broadcast domain and an effective method of providing event-based, ‘bursty’ capacity into the BT Tower,” said both companies.

Marcus Box, CEO and co-founder, M2A Media, said: “In an era when there is an insatiable appetite for content, providing broadcasters with a flexible method to access their rights is more important than ever before. BT Tower is the central hub for distribution of content to UK and European broadcasters, so to have the opportunity to work with our friends at BT Media and Broadcast to see how M2A CONNECT can be integrated into this existing hub is hugely exciting. Our collaboration with BT Media & Broadcast is driving change in broadcast technology.”

Faisal Mahomed, director, BT Media and Broadcast, added: “We’re seeing a growing demand from our customers for cloud media services, and our collaboration with the M2A team is allowing us to keep pace with this fast-moving market. We’re delighted with the results of this first trial, and we look forward to further developing these opportunities with M2A.”