Gravity Media Group has acquired German broadcast equipment rental house, Genesis Broadcast Services.
The deal is the latest acquisition by GMG, owner of Gearhouse Broadcast, and will see Genesis rebranded as Gearhouse Broadcast Germany, supplementing existing Gearhouse offices in the UK, Australia, USA, France and Qatar.
GMG's services now include event communications, equipment rental, outside broadcast, project solutions, RF and systems integration.
“We’ve been watching Northern Europe for some time, and Genesis Broadcast Services provides us with the perfect entry point through Germany to what is a very interesting and active market,” said Eamonn Dowdall, chief revenue officer at Gravity Media Group.
“With Gearhouse’s global support network, strength of relationships with key manufacturers and content owners and understanding of new technologies such as 4K, IP and remote production, we will further enhance the services they’re already offering.”
He added: “This deal will allow us to be more strategic in how we work with broadcasters in the region at both local and international events. It also provides more value to our existing clients that operate European-based businesses, as they can now access our services, expertise and support directly from Germany.”