Streaming service DAZN and TV operator Movistar have won the broadcasting rights to Spain’s top football league in a deal worth €4.95 billion over five years.
The rights will be split between the two, with each holding the rights to five games per week except for three weeks in the season when Movistar will broadcast all matches. The deal also guarantees one match each week will be broadcast free-to-air.
The deal is a record for LaLiga, its last deal with Telefonica was worth €2.940 billion over three years.
In a statement, LaLiga said it “received many bids” for the latest round of rights, which demonstrates “the interest of leading national and international operators in LaLiga thanks to its excellent audiovisual product, economic stability, and recent strategic agreements, among other factors.”
Commenting on the deal, James Rushton, co-CEO, DAZN Group, said: “The award of these LaLiga rights represents a strategic local investment for us in a key market, and is all part of the global momentum that we are driving across our business, which continues at pace. This is further proof that we are well past the tipping point in the migration of fans from viewing sports on linear pay-TV, to streaming services.”