ContentWise has partnered with Babeleye, a multi-lingual video content metadata platform, to bring personalised TV to the Middle East and Africa (MEA). The partnership, which will see Babeleye’s platform integrated with both ContentWise solutions, will enable ContentWise to deliver search, discovery and recommendations for local content.
Babeleye’s mapping of local market metadata in the MEA region delivers localised metadata across multiple platforms and in multiple countries, with a particular focus on the Arab region. By integrating the Babeleye solution with ContentWise’s Personalisation System and Knowledge Factory metadata processing engine, ContentWise will be able to provide advanced content search, discovery and recommendations for Arabic content, amongst others.
“ContentWise is one of the leading personalisation offerings for multiscreen TV and we are happy to have integrated with its solutions and support the company as it delivers personal user experiences for the growing MEA market,”said Lasse Schmidt, sales director at Babeleye. “Our partnership not only benefits local viewers, but it also means TV providers across the region will be able to get the very best of Babeleye and ContentWise technologies in one, ready to use platform. As pay-TV in the region continues to thrive, we are looking forward to working with ContentWise and supporting local operators and viewers.”
Following the recent launch of the ContentWise Knowledge Factory metadata engine, the partnership with Babeleye will enable ContentWise to enrich metadata for local content and deliver content-based personalization.
“As one of the fastest growing pay-TV markets, the MEA region is a key market for us as we continue to expand globally,” said Paolo Bozzola, CEO at ContentWise.
The ContentWise Knowledge Factory is an integrated set of metadata management software and tools that help operators source, enrich, integrate and maintain content metadata. The solution blends, reconciles, de-duplicates and enriches data from different sources, eliminating metadata silos to deliver personalised TV experiences.