Post production house Fifty Fifty has added two PMC-equipped Dolby Atmos suites to its Soho-based London facility.
According to the company, the new suites meet customer demand for Dolby Atmos mixing. Designed and built in conjunction with HHB Communications’ post production division Scrub, the suites are being used to service High-End scripted programming, feature documentary and factual documentary productions.
“The HHB team understood that there is an important balance between creating a good working space for the mixer and also a high-end viewing experience for clients,” said Gavin Allingham, Fifty Fifty’s head of audio.
The fit-out also included implementing a Dante-based infrastructure to offer the facility more flexibility as well as making it futureproof.
Both Dolby Atmos audio suites are equipped with monitors from PMC’s Ci range. “I had heard the PMCs in use before and thought they sounded amazing,” Allingham says. “The Ci range really suit rooms of our size and sound great even if you’re a little off axis, which is ideal when clients are attending a session and might not sit in the sweet spot. They have superb low-end and excellent frequency response, which is obviously important for critical listening. The fact that they are fitted flush with the walls and ceilings is also a bonus, as it helps keep the rooms feeling spacious.”
