Soho AI has moved its London HQ out of Soho and into Garden Studios.
The company, which develops next-generation AI tools designed to support filmmakers and VFX artists, will keep a presence in Soho, but said the move to Garden Studios allows it to now work alongside the facility’s stage and virtual production clients, as well as its growing hub for AI-driven creative businesses.
“Garden Studios has built an environment where technology and creativity can come together across the production process. Having Soho AI based within that ecosystem creates an exciting opportunity to explore how AI can support filmmakers and VFX artists in practical, creative ways,” said Garry Maddison, founder of Soho AI.
Thomas Hoegh, CEO of Garden Studios, added: “The future of production will be shaped by collaboration between creative visionaries and technology pioneers. Soho AI’s presence at The Hive reflects our commitment to creating a space where companies developing the next generation of filmmaking tools can work alongside the teams delivering world-class productions.
“By bringing AI innovation closer to our virtual production capabilities, we can continue to push the boundaries of what filmmakers can achieve.”
