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Disguise receives £1.2 million in joint EU/Innovate UK MAX-R funding

MAX-R aims to promote innovation in virtual production, extended reality (XR), virtual reality (VR) and metaverse technologies

Disguise has announced it has received £1.2 million in funding from Innovate UK and the EU.

The funding forms part of a wider investment into the MAX-R alliance, which also includes the BBC, ARRI, Improbable, Brainstorm, Foundry, FilmLight, The University of Hasselt, Universitat Pompeu Fabra, CREW and FilmAkademie Baden-Wurtumberg.

MAX-R aims to promote innovation in virtual production, extended reality (XR), virtual reality (VR) and metaverse technologies.

With a focus on streamlining productions to enable content producers to use immersive technologies with reduced licensing requirements and other costs, Disguise’s MAX-R developments include:

  • RSConnect: a protocol enabling transfer of media and metadata from Disguise Designer into a third party system.
  • Depth Reprojection: improving depth estimations on virtual production sets to provide more realistic 3D backgrounds.
  • OCIO: defining colour spaces on virtual production sets to assist integration of shots into VFX pipelines.
  • Reimaging 2.0: a solution reducing downtime when media servers are configured.
  • Porta: providing enhanced control to on-set operators enabling experimental transitions, scheduling and content manipulation options.

Abi Bowman, chief collaboration officer at Disguise, said, “MAX-R will offer exciting new opportunities to broaden the way creators and audiences craft, present and interact with digital realities. By offering an array of tools to streamline existing ways of working or facilitate exciting new ones, we’re making sure that the next generation of content creators have the tools they need to make the virtual world look and feel as real as the physical one.”