Following the launch of OpenAI’s latest AI-powered video generation solution, Sora 2, the Motion Picture Association (MPA) has issued a statement cautioning against the infringement of copyright laws and reminding the company of its responsibilities to ensure intellectual property ownership is properly respected.
Amid growing concerns about the rapid deployment of AI across the industry and potential impacts on creative processes, Sora 2 “is capable of creating sophisticated background soundscapes, speech, and sound effects with a high degree of realism,” according to OpenAI.
A global advocate of the film, TV and video industries, the MPA serves to protect members’ content across all screens, support innovative distribution models and “defend the creative and artistic freedoms of storytellers”.
In a statement, Charles Rivkin, chairman and CEO of the organisation, said, “Since Sora 2’s release, videos that infringe our members’ films, shows, and characters have proliferated on OpenAI’s service and across social media.
“While OpenAI clarified it will ‘soon’ offer rightsholders more control over character generation, they must acknowledge it remains their responsibility—not rightsholders’—to prevent infringement on the Sora 2 service. OpenAI needs to take immediate and decisive action to address this issue. Well-established copyright law safeguards the rights of creators and applies here.”
