Yospace is to provide its dynamic advertisement replacement solution for Sky Go.
The move also means that Sky is now able to reproduce the key targeting benefits of its Sky AdSmart technology across connected devices.
Dynamic adverts allow users to overlay their content and aim it at specific, selected audiences, whether conventional broad TV demographs, or precisely targeted Sky AdSmart audiences.
“The enablement of dynamic ad serving in Sky Go Linear, and the ability to extend Sky AdSmart on Sky Go marks a big leap forward for both advertisers and viewers,” said Jamie West, deputy managing director of Sky Media.
“We wanted to provide a seamless viewing experience, but also consider Sky Go viewers’ more personalised relationships with their TV content.”
Yospace is able to frame-accurately splice replacement advertisements in such a way that the viewer is unable to distinguish replaced content from the underlying stream.
Tim Sewell (pictured), CEO of Yospace, said, “Sky is the market leader, not just in terms of audience, but in innovation in services and features too, and Yospace is delighted to be adding them to our growing list of broadcast customers.
“Our dynamic advertisement replacement technology allows tailored adverts to be fully personalised, delivering view-through rates in excess of 98 per cent.
“When applied to Sky Go, whose audience is measured in millions, we anticipate substantial benefits for both viewers and advertisers.”