Yospace has partnered with video inventory management platform SpotX to offer personally targeted replacement advertisements within live streams.
The partnership opens up ad spots in live TV ad breaks that were previously impossible to monetise when viewed online.
“As people consume television across different devices, dynamic ad insertion provides an opportunity for broadcasters to make their advertising inventory more valuable and increase the price,” said Léon Siotis (pictured), managing director for the UK and Southern Europe at SpotX.
“Our partnership with Yospace means broadcasters can decide whether to deliver a dynamically targeted ad in real time, in a given ad break across our global platform.”
Yospace’s ad stitching is performed server-side, meaning the broadcaster can apply a single streaming workflow to linear content across its whole ecosystem. Implementing SpotX’s decisioning capability, higher value adverts can then be placed within the spots.
Tim Sewell, CEO of Yospace added, “Server-side dynamic ad insertion, particularly for live simulcast, sits at the forefront of broadcaster thinking now and Yospace’s expanding customer list, which includes DirectTV, Sky, ITV and Channel 4, is evidence that we’re seen as the experts in personalised ad insertion technologies.
“SpotX have built an equally strong reputation on the inventory management side, and we’re delighted to welcome them as a partner.”