UEFA has unveiled its new OTT platform, a first for a football governing body.
UEFA.tv will offer original programming based on 60 years of European football. It will also become the home of youth, women’s and futsal UEFA competitions.
The streaming service will additionally serve to promote all UEFA competitions by offering behind the scenes content and interviews.
The free-to-view registration model will give football fans the opportunity to watch live UEFA competition matches even when there is no rights holder in their territory.
Starting next season, the Bundesliga will be the first national league to be represented on UEFA.tv. This will include Monday highlights of weekend matches, shows such as the Bundesliga Special and archives of past Bundesliga matches and UEFA Champions League matches involving German teams.
UEFA president Aleksander Čeferin said: “UEFA is an innovative organisation and by introducing this platform, we will be making football and our competitions more accessible to supporters around the world. Our partnership with the Bundesliga is yet another example of the unity of European football and clearly demonstrates our desire to address future opportunities together for the promotion of our sport.”
DFL CEO Christian Seifert added: “Media use is changing constantly. UEFA’s new streaming service is a very timely step to reach football fans around the world, especially younger target groups. The DFL has consistently backed and initiated technological and media innovations ever since it was founded. We are therefore delighted to be the first national league partner in this project, which will allow us to get even more people around the world excited about the Bundesliga in the future.”
The Bundesliga content on UEFA.tv will be initially available in the UK, Italy, Poland, Russia, Spain and Turkey, as well as the Middle East and Africa.