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Twitter and PGA Tour tee up new deal

Twitter will globally distribute free streaming of more than 70 hours of live action

The PGA Tour and Twitter have renewed their live streaming deal for another year.

The deal will see the US golf tour use the social media platform to globally distribute free streaming of more than 70 hours of live action from 31 tournaments during the 2017/18 season.

The PGA said the coverage will typically include the first 60-90 minutes of play on Thursday and Friday mornings, which are part of the PGA Tour Live OTT subscription offering.

Twitter will also exclusively distribute live 360-degree coverage of select holes at the events, which will be provided by Intel.

The new deal will begin with the live streaming of the CareerBuilder Challenge in California on 18th January, and concludes with the season-ending Tour Championship on 23rd September 2018.

Twitter global head of live video business Todd Swidle said: “We are very excited to collaborate with the PGA Tour once again to bring live golf to Twitter. PGA Tour Live coverage will continue to give passionate golf fans around the world live video and real-time conversation, all in one place on Twitter.”

PGA Tour chief media officer Rick Anderson added: “We have seen tremendous growth of PGA Tour Live during our streaming partnership with Twitter. The positive feedback from our fans was resounding following the initial year of streaming PGA Tour Live to Twitter’s global audience.”