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Telefonica adds Aura to Movistar+

First integration of the AI assistant into a TV service

Telefonica has integrated its AI assistant Aura into Spanish pay-TV platform Movistar+.

Viewers will be able to use Aura to voice search for content on the platform via Movistar+’s iOS and Android apps.

It marks the first integration of Aura with a TV service. Telefonica says it will gradually be extended to other home or mobile services, 

Aura has already been deployed by Telefonica in its customer relation’s apps in Argentina, Brazil, Chile, UK and Germany.