Free ad-supported streaming television (FAST) company wedotv has entered into a strategic partnership with broadcast and IP delivery specialist Amtecco to offed end-to-end delivery of FAST, HbbTV and IP distribution services to the broadcast and streaming industry.
Under the partnership, the two companies are offering the full value chain that sits behind a FAST or HbbTV service—from SRT contribution and IP delivery through to channel origination, platform distribution, HbbTV and FAST-on-HbbTV deployment, CDN and monetisation.
The offering is aimed at broadcasters, rights holders, content owners and platform operators, and is available across Europe, MENA and other international markets already served by the two partners.
“Content owners and broadcasters want to be on FAST and on HbbTV, and they want a partner who can deliver both sides without them having to integrate half a dozen vendors themselves,” said Philipp Rotermund, CEO of wedotv. “We run this stack every day, so offering it to the industry is the next logical step.”
“FAST and HbbTV have been treated as separate disciplines for too long. The cost of that separation sits with the broadcaster,” added David Chen, founder and CEO, Amtecco. “Our work with wedotv has proved, at production scale, that the IP and the broadcast worlds can run via the same pipeline. It has worked for wedotv and now we are making that pipeline available to others in full.”
The two companies said they have been running a combined stack in production together since 2022 and are now making it available to the wider industry under a single partnership.
