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Samsung partners with European streamers to launch 8K HDR10+ technology

CHILI, The Explorers and MEGOGO will adopt 8K HDR10+

Samsung has announced partnerships with a number of European streaming services as it looks to support the world’s first content in 8K HDR10+.

CHILI, The Explorers and MEGOGO, all European OTT companies, will adopt 8K HDR10+ along with its support for 4K HDR10+.

Samsung said Rakuten TV, Deutsche Telekom’s Magenta TV and Videociety are all expected to adopt HDR10+ support for their respective VoD services between Q4 2019 and Q1 2020. Meanwhile Molotov, the first French OTT streaming service to offer live and on-demand TV channels all in one place, is also considering adoption of HDR10+.

HDR10+ technology optimises brightness and maximises the contrast ratio, making bright areas brighter and dark areas darker. The feature is available on all UHD TV and 2019 8K TV models, including Samsung’s lineup of QLED TVs.

“With HDR emerging as one of the most important technologies for ultra-high picture quality, our HDR10+ format enables every image to be accurately displayed on screen just as the creator intended,” said Hyogun Lee, EVP of the Visual Display Business at Samsung Electronics. “We will continue to strengthen our industry leadership through establishing partnerships with top streaming service providers and equipping our televisions with the technology needed to support the world’s first 8K HDR10+.”