NBCUniversal's reality streaming service hayu has launched on the Roku platform as of today.
The SVoD service offers viewers over 5,000 episodes of reality TV including staples such as Keeping Up with the Kardashians, The Real Housewives and Top Chef.
Ingo Reese, director content acquisition at Roku, said: “We always strive to have the best possible content selection for our customers. Reality TV continues to capture the hearts and attention of British consumers, so we’re thrilled to now offer our users some of the best reality TV through hayu.”
Hendrik McDermott, hayu managing director, added: “The launch of hayu on the Roku streaming platform is an important step that enables us to extend our distribution, reaching even more consumers across the UK."