Vizrt has announced the launch of a new AI-native platform for visual storytelling. Created to provide expanded accessibility to virtual and extended reality (XR) scenarios, Vizrt AI Keyer is trained on real-world footage to interpret human shapes as foregrounds, enabling talent to move around while locked into virtual scenes.
Bringing augmented reality (AR) into any environment, Vizrt AI Keyer allows the insertion of remote speakers into different scenarios, such as switching the location of a presenter in a news segment or placing a player in front of a virtual ad wall during a post-match interview.
The solution eliminates the need for green screens, complex lighting setups and time-consuming chroma keying, said the company, enabling teams to explore new audience engagement methods and sponsorship opportunities from anywhere.
Edouard Griveaud, senior product manager at Vizrt, said, “Creating XR environments typically demands large infrastructure investments and requires specialised skills for daily operations. The Vizrt AI Keyer removes all these constraints, so high-quality virtual scenes and AR graphics become a reality for live productions of every size.”
“AI is transforming the world, and the creative industries are no exception. At Vizrt, we have been on this journey for years, embedding intelligence into our solutions, empowering storytellers, and delivering real, measurable impact for our customers,” added Rohit Nagarajan, CEO of Vizrt. “That is not a vision for tomorrow. That is happening today. The Vizrt AI Keyer is the latest proof point of our relentless commitment to innovation. Putting breakthrough technology in the hands of every creative, at every level, everywhere in the world.”
