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Rakuten TV to offer Dolby Vision HDR and Dolby Atmos on Smart TVs

It becomes the first VoD service in Europe to offer the technology

Rakuten TV has become the first European video on demand platform to offer content in Dolby Vision HDR and Dolby Atmos, available via LG Electronics Smart TVs,

The first slate of films have been released in the UK, Spain, Italy, Germany and France with 12 more countries to be added in the coming weeks.

“Our collaboration with Rakuten TV magnifies the dedication from Hollywood to bring Dolby Vision and Dolby Atmos to a broader global audience,” said Javier Foncillas, VP, Commercial Partnerships Europe, Dolby Laboratories. “Dolby Vision and Dolby Atmos combine to deliver unforgettable entertainment experiences from the cinema, to the home, and beyond.”

“Our mission is to deliver a premium cinema experience in your home,” added Sidharth Jayant, global product director at Rakuten TV. “The only way we can do it is merging content and technology in a unique formula and with premium partners allowing us to realise it. Through our collaboration with Dolby and LG, consumers will be able to feel like being at the cinema from the comfort of their own living room, watching their favourite Hollywood releases with the best image and audio quality.”