Google is reportedly working on its own versions of Dolby Atmos and Dolby Vision, which could initially roll out on YouTube.
Under Google’s plan, manufacturers would not be charged for the licensing fees they currently pay to Dolby.
According to a report by Protocol, Google has already discussed the project, named internally as Project Caviar, with hardware manufacturers.
The report adds that Google hopes to bring the project to the wider market, including device manufacturers and service providers. It would employ existing codecs to offer viewers a more enriched experience with more enhanced visuals and audio.
The report adds that Google wants to develop both formats beyond the current Dolby functionality, including more flexibility around audio setups and enabling content creators to capture video in HDR10+ which they could upload to YouTube.