German-based media company ProSiebenSat.1 Group is set to start broadcasting in 4K UHD and HDR formats from late summer 2018.
The company will broadcast the first episodes of Galileo Spezial and Rosins Restaurants in the ultra-high resolution UHD (4K) format with HDR.
Viewers will be able to access the UHD content on ProSiebenSat.1's linear channels as well as its digital offerings.
“By broadcasting three episodes of Abenteuer Leben in UHD via HbbTV in the last year, we have proven our innovation leadership in the digital segment,” said Nicole Agudo Berbel, chief distribution officer and EVP Digital Publishing at ProSiebenSat.1.
“We are now expanding the distribution of UHD to more linear distribution channels. The higher resolution UHD, the high contrast range HDR and the expanded colour spectrum come into their own especially with documentary and reporting formats. We are certain that our viewers will be enthusiastic about it!”