Korea Telecom (KT) has chosen Ericsson’s AVP 400-MPEG-4 HD system encoders to deliver its content.
The encoders will enable 20 new HD channels over the next three years, designed to offer superior picture quality and lower transmission delay.
The technology is powered by the company’s first propriety programmable video processing chip, designed to offer capability for all applications. It also includes Ericsson nCompass; a platform that enables service providers fully automated failure detection and switching, equipment configuration and scheduling from a single view.
A senior spokesperson at KT said, “With a burgeoning rise in the number of IPTV subscribers in Korea, it is fundamentally important that we are able to guarantee a viewing experience that offers the necessary consistency and quality to meet the evolving demands of the 5.9 million Korean households that we deliver to.
“This deployment will deliver a platform from which we can extend our HD channel delivery, drawing upon Ericsson’s expertise and reliable solutions to compete in the Korean market.”
The installation of the Ericsson AVP 4000 encoders, which are used by more than 80 per cent of the Korean IPTV head end market, will reduce KT’s encoding delay to less than 700ms. The solution is designed to enable KT to deliver further future upgrades, including a pathway to UHDTV.
Dr Giles Wilson, head of TV compression at Ericsson said, “Although today’s viewers are continually challenging and remolding what the future TV experience will look like, at the core of every service provider’s roadmap should be a desire to delight the TV consumer every day by delivering seamless, high quality content.
“The Ericsson AVP 4000 enables service providers to deliver deeper and richer TV services to consumers at reduced costs by leveraging our powerful in-house programmable video chipset, which offers a cost-effective solution that can be customised around their respective bandwidth requirements.”