Swisscom is deploying the Bitmovin Player to extend the reach of its blue TV streaming service across Web, Android, iOS, Roku, and major smart TVs.
blue TV is available with the operator’s Swisscom Box as well as OTT apps and as a premium service on other networks as blue+. Bitmovin Player will ensure Swisscom can launch blue TV on new devices and platforms as soon as they are available, said the company.
“Every decision we make for blue TV revolves around delivering an unparalleled experience for our viewers, from its compelling programming slate to the robustness of our video streaming infrastructure,” said Simon Maurer, head of TV and smart products client development at Swisscom
“The Bitmovin Player mirrors our commitment to technical excellence and it quickly became our first choice for a video player. With the Bitmovin Player, we will unlock the power to reach the widest audience possible and bring blue TV to audiences across Switzerland and beyond.”
Stefan Lederer, CEO and co-founder of Bitmovin added: “We’re incredibly excited and proud to be joining Swisscom on its quest to bring blue TV to an even wider audience. The Bitmovin Player will help Swisscom power streams that are unrivaled in quality and deliver them to the most devices available on the market today at speed and scale.”
