ITV has announced a year-long on-screen identity project called ITV Creates, which will see the channel’s idents change every week.
Launching on 1st January 2019, the project aims to reflect “the creativity at the heart of the broadcaster’s business.”
A different artist will create a version of the ITV logo every week, to be produced into a set of idents by ITV’s in-house creative agency ITV Creative.
The first eight artists are Ravi Deepres, Sutapa Biswas, James Brunt, Patricia Volk, Mark Titchner, Katrina Russell Adams, Kristina Veasey and James Alec Hardy.
ITV director of viewer marketing Paul Ridsdale said: “Our current channel idents have been running for almost six years and whilst they have served us well, 2019 felt like the right moment for a change.
“We think this new approach is fresh, distinctive and brings to life the energy and creativity at the heart of ITV. But above all else, we simply hope that viewers will enjoy this ever-changing look as they tune-in for their favourite programmes each week.”