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IMDb plans European launch for its AVoD service

Service 'has half the ads of a typical US TV network'

IMDb has said it plans to launch its streaming service in Europe later this year.

The AVoD service debuted in the United States at the beginning of 2019 under the name Freedive. It has now dropped that name and will be known as IMDb TV – although it will still include film content.

The company has recently signed deals with studios including Warner Bros, Sony Pictures Entertainment and MGM in order to expand its content offering.

According to Amazon, IMDb TV has half the ads of a typical US TV network.

“IMDb TV brings some of the best free content into the living room,” said Marc Whitten, VP of Amazon’s Fire TV. “We’re excited that our US customers now have access to even more free TV shows and movies through the app and that customers in Europe can soon enjoy this great service on the biggest screen in their home.”