South Asian OTT service Eros Now has been added to Freesat’s over the top platform in the UK.
Eros Now currently has 128 million registered users and 13 million paying subscribers, and offers over 11,000 Indian films, music videos, TV shows and Originals.
The platform offers access to a selection of HD entertainment content which is available in Hindi, Kannada, Tamil and Punjabi.
Alistair Thom, managing director at Freesat, said: “We are delighted to work with Eros Now to strengthen our growing on-demand line-up. At Freesat, we are constantly looking at partnerships which deliver great value to our viewers and add variety to the content we offer. Our ambition is to provide the best of TV from all over the world and introducing this exciting Bollywood platform to our viewers is a great step in that direction.”