Eurosport has reached a new agreement with the Amaury Sport Organisation (ASO) and Eurovision Sport to cover every stage of the Tour de France until at least 2025.
The two-year extension sees Eurosport retain exclusive rights to broadcast the flagship cycling event in full across 38 European markets.
Eurosport said the 2019 Tour de France gave the broadcaster a 95 per cent year-on-year increase in terms of minutes watched via its digital channels throughout July.
The broadcaster has also extended its agreement to screen La Vuelta for a further five years until 2025. From 2021, Eurosport will show the tournament live and on-demand across Europe, with exclusivity in 50 markets.
Meanwhile, Eurosport’s sister platform Global Cycling Network (GCN) will stream every Grand Tour through its new app from 2021.
Eurosport has secured additional rights to broadcast flagship women’s races, with the Liège-Bastogne-Liège and Flèche Wallonne events produced and shown live for the first time from 2020.
Andrew Georgiou, president, Eurosport and Global Sports Rights and Sports Marketing Solutions, said: “Passionate sports fans are at the heart of everything we do, so we’re pleased to be providing the most extensive live and on-demand coverage of the world’s biggest cycling events in the Tour de France and La Vuelta until at least 2025.
“We’re particularly excited to be showcasing the very best in female cycling talent to a pan-European audience through our deal with the ASO and Eurovision Sport and are confident we will support the continued growth of the sport across the continent, encouraging more people than ever to get involved.”