Warner Bros Discovery (WBD) will use its innovative Cube studio as part of its coverage of this year’s Tour de France and Tour de France Femmes.
Every stage of the Tour de France, (1st-24th July), and the first edition of the Tour de France Femmes (24th-31st July) will be broadcast live with the Cube.
WBD is also promising a raft of new innovations as part of its coverage of both events, including augmented reality analysis tools and unique virtual backdrops to enhance the viewing experience.
In will be introducing a new “inclinometer”, described as a 3D representation of the gradients faced by the peloton.
New technologies within the Cube environment will also showcase some of the finer, tactical nuances of the sport such as echelons and Time Trial set up. In a sports broadcasting first, the Cube studio will achieve this by harnessing Unreal Engine 5 technology, said WBD.
Scott Young, SVP content and production at Warner Bros. Discovery Sports Europe, said: “Our Cube studio is one of the best storytelling innovations in broadcasting and harnessing tailor-made tools and added analysis features to help unpick a particular stage, climb or sprint finish is truly unique for the sport of cycling.
“Further elevating women’s sport and doing more to deliver gender balance across the events we showcase is hugely important,” he added.
“Coupled with the most informed, experienced and engaging cycling experts, live coverage of every stage and even more cycling content across our digital platforms, we can’t wait to take our coverage of the Tour de France and the Tour de France Femmes to a whole new level this year.”
