Warner Bros Discovery says its coverage of this year’s Tour de France has seen record-breaking audience engagement across 50 markets in Europe.
According to the company, discovery Plus grew its Tour de France streaming audience by five times compared to 2021.
Streaming across all digital platforms, including the Eurosport App, increased by almost a third (32 per cent) year-on-year
In terms of its linear channels, the broadcaster reported its best overall pan-Europe Tour de France television performance for five years with record audiences in France, Spain and Norway
TV viewership across Europe on Eurosport 1 and Eurosport 2 rose by 23 per cent compared to 2021, said the broadcaster.
The broadcaster is continuing to cover the Tour de France Femmes, which is due to finish on Sunday.