Euronews has signed a deal to provide live news content to 60 screens across the London Underground.
The broadcaster has partnered with Exterion Media to show bulletins on HD screens in 15 tube stations, including Oxford Circus, Green Park and Camden Town.
Content will be delivered by Exterion’s full-motion DX3 channel.
Jenny Delcambre, head of global out-of-home partnerships, Euronews, said: “Our partnership with Exterion Media and TfL will deliver our daily dose of curated news to London audiences as they travel around the city. The opportunity for engaging this valuable audience is matched by the capabilities of Exterion’s DX3 channel for broadcast.”
Richard Simkins, creative solutions director at Exterion Media, added: “In our world of 24-hour content, this is an exciting industry development for taking broadcast news to the Tube. Our full-motion DX3 channel is an unrivalled way to distribute premium, entertaining video content to this audience and enhance their journey experience.”
A survey from Exterion Media’s national consumer panel work.shop.play identified a demand for news content on journeys. It showed 69 per cent of Londoners want to see news and current affairs content while travelling through the city, with the number rising to 71 per cent among 16-34 year olds.
It also found that users of the tube are most interested in keeping up-to-date with world news (81 per cent), local news (74 per cent) and the weather forecast (69 per cent).