The July/August 2026 issue of TVBEurope is now available to download and read.
The issue focuses on virtual production and how the workflow has now moved from “fantasy to reality”.
We speak to the team at MyWorld, which brings together media and academia with the aim of driving innovation and production.
Robert Szczepankiewicz explores how AI is revolutionising virtual production workflows, while Kevin Hitlon examines the current trends in adaptive graphics.
Plus, ahead of IBC2026 we catch up with Mike Crimp about moving beyond the traditional trade show model to prioritising actionable collaboration across the media and entertainment industry.
Matthew Corrigan reports from the Eurovision Song Contest, and Joe O’Halloran heads Stateside to discover how the FIFA World Cup was a showcase for cutting-edge technology.
Jenny Priestley meets Company 3 re-recording mixer Jamie Selway to hear about his work on Channel 4’s A Woman of Substance.
And, David Davies reports on the European Programmatic TV Initiative’s aim to make adtech platforms easier to deploy at scale.
