Gravity Media has opened the doors to Studio W12 at its Production Centre in White City, London.
Studio W12 supports UHD and HD production, and is underpinned by an IP-based infrastructure.
The studio can operate 24/7, and is powered by one of the largest MCRs in Europe, said the company.
It supports a wide range of use cases, from broadcast and live production to corporate filming, branded content and podcasts, and is designed to accommodate multi-format workflows, including live and pre-recorded production. The space can also accommodate a studio audience of approximately 100, depending on production requirements.
The studio is supported by Gravity Media’s specialist camera and production expertise, alongside integrated graphics and technical services, the company added. Designed to work collaboratively within a broader production ecosystem, the facility can support both in-house teams and external creative partners.
“Studio W12 is a key milestone in our continued investment in our London Production Centre,” said Jamie Hindhaugh, CEO of Gravity Media’s UK, USA, Australia and Middle East Operations. “With its addition, our London facility now offers a complete production environment, bringing together every stage of the content journey in a one-stop-shop. It represents the final piece in our overall offering, making production simpler for our clients while providing a highly adaptable space built to handle everything from complex live broadcasts to fast-turnaround content.”
