Ericsson is to create a Unified Delivery Network (UDN).
The UDN, designed as an ecosystem, will connect content providers with the last mile reach of service providers for content delivery.
Ericsson is creating the solution in partnership with fellow global service providers such as Hutchison, Telstra, AIS and Vodafone.
The news comes after the publication of the latest Ericsson Mobility Report, which highlighted concerns regarding OTT and video's increasingly dominant presence in network traffic. It is predicted that there will be a growth of 55 per cent each year through to 2021.
Andrew Kwok, president of international and carrier business of Hutchison Telecommunications (Hong Kong), said, "We are delighted to collaborate with Ericsson to create the UDN for content providers, enabling end users to enjoy an amazing user experience with swift and seamless delivery of video, digital contents and web applications on HGC's unparalleled international platform which is interconnected with numerous mobile operators.
“We will continue to work out new solutions to cope with ever-changing globalised business needs."
Content providers Brightcove, DailyMotion, EchoStar, Deluxe, LeTV and QuickPlay have elected to partner with Ericsson in establishing UDN successfully to the market.
The partnership is designed to address the needs of both service providers and content providers simultaneously, enabling and aggregating network capabilities into the public domain whilst allowing services to be optimised, as well as scaling the delivery of OTT services and high quality video content.
Ericsson and its partners plan to deliver enhanced business and customer values by harnessing four Unified Delivery Network services:
- Last mile edge delivery is designed to provide content providers with the ability to optimise services and scale the delivery of high quality content and advanced services including 4K, UHD, gaming and virtual reality.
- With a content peering partnership, the collective members of the UDN have a global reach for content delivery and value-add services to keep pace with the number of growing viewers, gamers and data surge with the rise of broadband connectivity and mobility.
- Insights into drivers of revenue, such as campaign performance and user engagement from operators, enable the UDN to offer hyper-targeted content offerings and advertising, leading to highly personalised viewing experiences and greater business opportunities.
- Service enablement: Content providers can add services through the service provider's networks at any given time, enabling rapid innovation, cost savings, and faster time to market for new services.
"The launch of UDN delivers a disruptive new business model that offers a win-win situation for all players involved with traffic delivery,” said Per Borgklint, senior vice president and head of business unit support solutions at Ericsson.
“Service providers are given revenue-generating possibilities as they invest in building out their networks and content providers can take advantage of a much more transparent delivery environment.
“This transparency delivers data driven insights back to content originators meaning consumer experiences can be enhanced and personalised at a much deeper level."