Eleven Sports is to become the first platform to live stream a top tier football match on social media in Portugal.
The UK-based sports channel group will show the French Super Cup, which is being played in Shenzhen, China, between Paris Saint-Germain and AS Monaco, via Facebook this Saturday.
Eleven Sports’ official launch fixture for the year will take place on the 15th of August, with Real Madrid vs. Atletico Madrid in the UEFA Super Cup, while it will also stream a number of matches from France’s Ligue 1 on Facebook.
This comes ahead of Eleven's linear launch in Portugal, where it will introduce a new OTT service. Portuguese telecoms company Nowo has been appointed to deliver Eleven's channels throughout the country.
“The fans have been asking us to show the opening matches from Ligue 1 ahead of our launch on August 15. We have listened to them and a found a way to make this work, underlining our agile and innovative approach with the fans at the heart of everything we do,” said Pedro Pinto, non-executive director of Eleven Sports in Portugal.
“By delivering Ligue 1 games on Facebook, we are making history, giving fans a first taste of what they can expect from Eleven Sports and the way we approach live coverage of matches.”