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Dutch Council for Culture calls for tax on FAANG

Report says 15 percent of SVoD content should be specifically aimed at Dutch subscribers

The Dutch Council for Culture is calling for a levy to be imposed on the likes of Netflix and Amazon in order to ensure at least 15 per cent of their content is specifically aimed at Dutch viewers.

In a report to the government, the Council says the streamers as well as Google, Facebook and Apple should also co-invest in Dutch cultural audiovisual productions and platforms such as NLziet must be used to highlight the content.

The 106-page report also recommended the introduction of a system with levies and quotas, an umbrella AV Fund and a recognisable on-demand platform.

It warned the Dutch industry is facing “an unprecedented dynamic” with the media landscape changing at “lightning speed”.

“The growing presence and influence of large foreign parties … is posing a danger to the viability of the Dutch audiovisual sector,” the report said.

It also called for more investment in the homegrown industry, via a tax of between two and five per cent on the revenue from outside media productions watched in the Netherlands.