Sportway has announced it has acquired Eyecons.
Aiming to create strong and unified presence in the Netherlands, develop and extend partnerships with sports federations and rightsholders and provide enhanced audience experiences, the acquisition brings scalable production, AI-driven workflows and rapid time-to-market capabilities together.
Amsterdam-based Eyecons will become a subsidiary of Sportway AB and its founding team, together with Geoffrey Wouters van den Oudenweijer of House of Sports and Arthur Zuijderwijk of SFG Group, will join the board of directors to support future strategic objectives.
The Eyecons OTT platform will continue to host existing clients’ content including the Tweede Divisie (third tier Dutch football), the Eredivisie Volleybal, Eredevisie Handbal and more.
With a focus on scalable production, consistent output and improved fan experiences, the acquisition will provide the flexibility to support customised solutions for each sport across all levels.
Jonas Persson, founder and chairman of Sportway Media Group, commented, “The Netherlands is a country where sports are present in the community on every level, from the very top level of sports engaging fans all the way via the lower tier senior sports, junior sport and grass roots where entire families are engaged in sporting activities. This all creates a perfect opportunity for Sportway to fuel the business already run by Eyecons and to grow this, in close partnership with the local sport organisations, into a state-of-the-art production and distribution vehicle to the benefit of the sporting community.”
Daniel Franck, CEO of Sportway Media Group, added, “Eyecons fits perfectly with our international growth ambition. We’re combining our technology and organisational strength with Eyecons’ local brand, relationships, and market knowledge. This enables us to offer a larger, more consistently deployed proposition in the Netherlands, from planning to distribution, so partners can scale faster and make greater impact.”
Karl Breukink, MD of Eyecons, said, “By becoming part of the Sportway family, we gain the capability to bring more sports to screens faster and better. Think higher coverage, more continuous programming, and intelligent AI-driven production—delivering more livestreams and personalised content across all levels of sport. For federations and rights holders, this means one clear partner who can scale quickly and guarantee quality delivery. For fans, this translates to richer content offerings, seamless viewing experiences, and broader access to the sports they love.”
The move follows Sportway’s recent acquisition of Sportall.
