MainStreaming and BT have announced a partnership agreement.
Launching into the UK market, MainStreaming is collaborating with BT Group to provide streaming across the telecommunications provider’s nationwide mobile and fixed networks.
Leveraging on-net capabilities, the Edge Video Delivery Network provider will integrate with BT’s network with enhanced capacity tailored to meet the requirements of the UK’s biggest streaming platforms. The agreement aims to enhance quality of experience (QoE) for audiences, unlocking cost efficiencies for network providers through caching at the edge and content providers with a unique capacity-based cost model, said the company.
Commenting on the announcement, Tassilo Raesig, CEO ofMainStreaming, said,“Our collaboration with BT is a powerful step toward intelligent, scalable video delivery, supporting our shared commercial and technical ambitions to serve the UK’s broadcasters. By leveraging BT’s robust infrastructure, we can support the UK’s leading streaming platforms with unmatched QoE and QoS, while driving efficiency at scale. The UK is a strategic market for us, and we’re proud to deepen our commitment to national broadcasters and OTT providers.”
Exploring the potential of BT’s Multicast-assisted Unicast Delivery (MAUD) for live streaming, the companies will also examine software-defined edge caching solutions to meet evolving demand across the industry.
Chris Bramley, chief network architect at BT, said, “We are continually enhancing our networks to ensure our customers enjoy the best possible streaming experience. Bringing a leading Content Delivery Network provider like MainStreaming into our network enables us to drive efficiency of video content delivery and provide outstanding viewing experiences to our shared customers.”
By joining forces, MainStreaming and BT are combining infrastructure strength with scalability to empower broadcasters and OTT platforms to deliver richer, more resilient content experiences to audiences nationwide.
