BBC releases iPlayer Kids app

BBC has launched a separate iPlayer app specifically for children. The app, available via iOS, Android and Kindle Fire, has been designed to be child-friendly and easy to use
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BBC has launched a separate iPlayer app specifically for children.

The app, available via iOS, Android and Kindle Fire, has been designed to be child-friendly and easy to use.

Up to four profiles can be created on one device, where age is set to ensure only age-appropriate content is available for each user. Content can be downloaded for later viewing, which is available, as with its parent app, for 30 days.

It also possesses a ‘safety lock’ to keep users within the app.

Alice Webb, director of BBC Children’s, said, “Children have always been a priority for the BBC, so launching the BBC iPlayer Kids app is a really exciting moment for us, and we can’t wait to see millions of children get excited about it too.

“The BBC iPlayer Kids app meets the needs we know are absolute deal breakers for kids and parents. We’re offering choice and control, wrapped up in a child-friendly design and the largest range of home grown UK content on a platform parents can trust.

“In a nutshell, the app is CBBC and CBeebies in their hands - a BBC iPlayer redesigned for a new, digitally savvy generation. It’s free of charge, free from commercial influence, and brand new today.”

Children’s programmes are the largest genre on BBC iPlayer, accounting for a third of TV programme requests in 2015.

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