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Kerensa Samanidis to oversee BBC iPlayer development

She will work on the delivery of iPlayer's growth strategy and management of the overall iPlayer operation

Kerensa Samanidis is joining the BBC as general manager for BBC iPlayer.

She joins the broadcaster from Channel 4 where she worked on developing its international streaming business.

At the BBC Samanidis will be tasked with the delivery of iPlayer’s growth strategy and management of the overall iPlayer operation. She will work with the product, marketing and editorial teams.

Dan McGolpin, director of BBC iPlayer and Channels said: “I’m delighted to welcome Kerensa to the BBC, her fantastic experience working across a wide range of video streaming businesses and her relentless focus on audience growth is going to help galvanise teams right across the organisation as we all work together to propel BBC iPlayer to the next level.”

Samanidis added: “The BBC and its iconic iPlayer streaming service have consistently led innovation in the industry, so it is a great honour to be brought in to continue this work and drive further progress with the service. I am looking forward to working with Dan and the talented teams at the BBC at such an important time in its digital future.”

BBC iPlayer broke a record seven billion programme streams in 2022.