Community HD will benefit from 24-hour coverage on Freeview channel 109, using Arqiva’s new DTT up-scaling technology to turn the channel’s SD feel to full HD.
Community Channel broadcasts original programmes that showcase the work of new directors and community filmmakers, as well as terrestrial TV selections. This new version of Community Channel, branded ‘Community HD’, is the first channel to use Arqiva’s up-scaling technology. Already available in standard definition on Sky, freesat, Virgin Media and Freeview, the move provides Community Channel with the opportunity to broadcast round the clock in near HD on Arqiva’s new T2 DTT multiplex.
“Having just become an official Corporate Member of Media Trust, Arqiva is committed to helping advance the organisation’s work in charitable communications,” said Mike Finchen, director of digital platforms at Arqiva. “As part of this, we are running a trial to demonstrate how SD capacity can be up-scaled to HD. We have chosen to work with Community Channel’s standard definition feed and have up-scaled it at the Arqiva Multiplexing Centre in Feltham to 1080i full resolution HD. Coverage today is around 65% of UK homes and will reach a maximum of 70% by June 2014.”
Alex Kann, general manager and editor, Community Channel, added: “We are thrilled to be up-scaled to 24-hour HD. Not only will we reach a more diverse audience in 19 million UK homes, but we will also be better able to promote our drive for social change.”